Drift Cameras

DRIFT ARE PROUD TO ANNOUNCE THE LAUNCH OF THE HD720

Drift, the world’s most innovative action sports technology company is proud to announce the launch of the new Drift HD720, an entry level version of the feature rich Drift HD.

Drift’s signature features such as the integrated LCD screen, wireless remote control and 300-degree rotating lens continue to be ever present in the HD720. The camera records in high definition video shot in 720p @ 30 and 25 fps. The HD720 also has the capability to shoot 5MP still photos, and includes Drift’s proprietary mounting system, which utilises the universal ¼ inch thread allowing usage with all existing Drift mounts.

“We understand and value the investment it takes to purchase a point of view camera,” said Drift co-founder, Robin Parker. “We are excited to expand our line and offer something for everyone from those interested in breaking in to the point of view camera market to professional videographers and extreme action sports enthusiasts.”

Drift’s mission is to ensure that the unique product features found on our cameras and accessories, enhance the user experience by simplifying the process of capturing, editing & sharing key moments of their lives.  Whether you’re jamming down a hill in knee deep powder, riding a track on your mountain bike, surfing your local beach break or engaged in any other action sport, the Drift HD 720 has got you covered.

The Drift HD720 will be available through authorised Drift retailers across the following regions: Europe, Asia, South America, Australasia and South Africa. For more information about Drift, please visit www.driftinnovaton.com.

About Drift:

Drift is a wearable Point of View Camera product company offering consumers wide-angle recording capabilities to capture all their adventures and activities. Designed with smart real-life use features, it is highly recommended by the specialists in outdoor sports, motorsports, and snow sports. Drift captures the action from every individual’s point of view and offers easy ways to share and re-live the experience with friends and family. For more information about Drift Innovation, visit www.driftinnovation.com.

Find your nearest stockist here on our South African Store Locator.

Contact us for review and press opportunities.

Editing long streams of video can almost take the fun out of using your helmet cam as you spend hours and hours trying to pin point the awesome shots out of your full day’s adventure. Well, we’ve found an awesome solution to this problem! Our friends at Highlight Hunter have developed a software to alleviate this problem altogether.

The way it works is simple – as you’re riding along, if something AWESOME happens then straight afterwards simply cover the camera lens for a second. Do this for all your highlights through the day. Later on when you download the video into the FREE Highlight Hunter software then it will automatically pick up all these “black outs” when you covered the lens. It will then cut 30 seconds before the black out BOOM – your video is edited! The best ideas in the world are the simplest!

Happy filming (and editing!)

Continually checking out for new firmware is a great way to get free “upgrades” to your camera without paying anything extra. Drift is always working to improve their cameras and a ton of upgrades can be added to your camera by simply downloading the latest firmware.

Here’s the instructions on how to do the upgrade:

1. Download only the latest version of the firmware (below).
2. Copy the downloaded file to the root of an empty and formatted SD card. Do not rename the file (Important.)
3. Insert the SD card into the camera and power on the camera. Ensure the camera has sufficient power so the upgrade doesn’t fail half way.
4. Select the version number item in the Setup menu (last item) and confirm.
5. Cursor to the check mark and select to confirm.
6. The LED on camera will show “Wait for FW update” during the process. Once complete camera will turn off.
7. Turn the camera back on and verify that the firmware version has been updated.
8. Reformat your SD card again within the camera Tools Settings.

Mac users with Safari – if you have problems downloading the file, please right click on the link and select the option ‘Download Linked File’ to save the wanted firmware.

LATEST VERSION 1.1.28 (3 Feb. 2012) Add 1 min option on timelapse photo. Ignore LCD off timer during playback. Improve audio sync. No beep sound when speaker is set to mute. More smooth AE changes under 720p 50/60 fps.

Ensure that the upgrade process is not interrupted. If the process is interrupted the firmware on the camera may be corrupted and the camera has to be returned to the factory for repair.

Pick up today’s Star newspaper to check out the Digital Experience Birthday Special insert which includes a whole range of Drift cameras and accessories – some at very good limited-time offers!

Check out the Store Locator for Digital Experience’s details.

We are proud to launch our new Drift Cameras website here in South Africa! We hope you enjoy it!

Dave Petersen of 2 Wheels bike show on SuperSport gives his review of the Drift HD!

Mens Health (December Issue) is now out and features their Tested, Tallied, Ridden, Red-Lined, and Ranked 100 Best New Products for Men!

Alongside products like the iPad 2 and the latest Oakleys, you’ll find one of the hottest products in South Africa… The Drift HD action camera! Awesome!

SABC 3′s Expresso Morning Show wanted to take a closer look at our cameras! This aired on Monday the 8th of August, if you missed out then check it out below. We also announce how you can win a Drift HD. Nice!

What do you expect to happen when you get all the Drift dealers together from around the world? Well’s here’s a snippet of what we got up to

Shot on the Drift HD170 Stealth